Pengaruh Marketing MIX Terhadap Keputusan Konsumen Untuk Membeli Ayam Potong di UD Baim Pratama (Studi Kasus Pasar Harjamukti Kota Cirebon)

Adi Priya Pratama, (2015) Pengaruh Marketing MIX Terhadap Keputusan Konsumen Untuk Membeli Ayam Potong di UD Baim Pratama (Studi Kasus Pasar Harjamukti Kota Cirebon). Bachelor thesis, IAIN Syekh Nurjati Cirebon.

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Abstract

Adi Priya Pratama: “Influence Marketing Mix Decision Against Consumers To Purchase Chicken Chop at UD Baim Pratama (Case Study Harjamukti Cirebon City Market)”. Marketing is an activity in the form of determination of the type of products produced, marketed quantities, prices, how its distribution, form of promotion and so on. So in the marketing process that happens reciprocal process in which companies present their wares and services to the public or consumers to benefit, while consumers hand over money in exchange for the fulfillment of their needs quickly and satisfactorily. Marketing process from the point of view of the entrepreneur is the process of how employers can affect the profits that these gains become interested (know), happy, then buy and finally satisfied with the product being marketed. The main core of marketing activities is a widely known marketing mix (marketing mix), which includes the 4Ps (Product, Price, Place, Promotion). The fourth variable is a combination that has the same role and is a unity in order to support the success of the company. Because of that product, price, place and promotion can be used by the company. This problem is how illustration Marketing Mix in UD Baim Pratama?. How does the consumer's decision to purchase the chicken pieces in UD Baim Pratama?. How does Marketing Mix to increased consumer in buying chicken pieces UD Baim Pratama? And the purpose of this study to describe the UD Baim Pratama chicken pieces. To determine the consumer's decision to buy chicken pieces Marketing Mix in UD Baim Pratama. For determine the effect of the increase in the consumer's decision to buy chicken pieces UD Baim Pratama. The research was conducted using quantitative research methods of research that is based on the philosophy posotifisme, used to examine the population or a particular sample, sampling technique is generally done randomly and collect data using data analysis research instruments. In this study concluded that there is obtained a percentage of the value of the variable Y questionnaire recapitulation of 77.68%, and the value of the percentage value is in the range 75% -85%. The purpose of the mean value of the percentage amount of the consumer's decision to purchase a piece of chicken products in UD Baim Pratama is good. Significant influence between the Marketing Mix which has been implemented by UD Baim Pratama to increase the consumer's decision to buy chicken pieces in UD Baim Pratama, because f count (4868) is greater than the F table (4.21).

Item Type: Thesis (Bachelor)
Subjects: H Social Sciences > HB Economic Theory
Depositing User: H. Tohirin S.Ag
Date Deposited: 28 Dec 2016 09:11
Last Modified: 12 Jun 2017 03:59
URI: http://repository.syekhnurjati.ac.id/id/eprint/137

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