Analisis Semiotik Strategi Dakwah Humor Akun Instagram Nunuzoo

Saida Nafisah Abdullah, and Yayah Nurhidayah, (2019) Analisis Semiotik Strategi Dakwah Humor Akun Instagram Nunuzoo. Orasi : Jurnal Dakwah dan Komunikasi, 10 (1). pp. 114-122. ISSN 2541-7142

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Besides Nunuzoo's video account, which is fairly young, Nunuzoo uses social media to preach with the characteristics of humor, even though humor itself is often connoted as a form of ridicule. But Nunu proved that innovation in humor could also be combined in da'wah, with the help of the semiotic theory of Ferdinand de Saussure, analyzed signs and markers on the preaching of humor to be understood by the target mad'u, namely teenagers. This study aims to determine the implementation of da'wah strategies with humor tactics in the Nunuzoo Instagram account, the meaning of da'wah contained in the Nunuzoo Instagram account, and to know the markers and signs in the Nunuzoo Instagram video through semiotic analysis of Ferdinand de Saussure This research is a type of qualitative research, with a semiotic analysis approach modeled by Ferdinand De Saussure, the object of research is a video that was reported in the period of January 2018. The technique of collecting data using observation and documentation. Data analysis techniques using dyanic models with steps: 1.) determine interesting topics; 2.) formulating problems; 3.) determine analysis theory; 4.) classification of analysis results; 5.) and conclusions. The results show that 1.) the Nunuzoo Instagram implements da'wah strategies sensory strategies (al-manhaj al-hissi), rational strategies (al-manhaj al-'aqli), and sentimental strategies (al-manhaj al-athifi) by packaging the three strategies with humor; 2.) Instagram @nunuzoo videos in the period of January 2018, can have meaning or interpretation of signs of da'wah such as optimism, prayer, effort, slang still in accordance with the Shari'a, and competing in goodness; 3.) markers are sounds, images, and graffiti that form words on a page. Whereas the signs are the concepts and meanings of each verbal and nonverbal form of video on @nunuzoo's Instagram

Item Type: Article
Subjects: Filsafat, Psikologi, Agama > BP Islam. Bahaism. Theosophy, etc
Divisions: Fakultas Ushuluddin Adab dan Dakwah > Komunikasi dan Penyiaran Islam
Depositing User: H. Tohirin S.Ag
Date Deposited: 19 Feb 2021 03:33
Last Modified: 22 Feb 2021 00:19

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