The Influence of Ease of Service and Consumer Satisfaction on Purchasing Decisions on Shopee E-commerce Among Students of the Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon, 2024.

RIVALDI FIRDAUS, (2024) The Influence of Ease of Service and Consumer Satisfaction on Purchasing Decisions on Shopee E-commerce Among Students of the Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon, 2024. Bachelor thesis, S1-Ekonomi Syariah IAIN Shekh Nurjati.

	Text 2008204071_1_cover.pdf Download (1MB)
	Text 2008204071_2_bab1.pdf Download (185kB)
	Text 2008204071_6_bab5.pdf Download (108kB)
	Text 2008204071_7_dafpus.pdf Download (171kB)

Official URL: https://web.syekhnurjati.ac.id

Abstract

The support of information technology that currently exists helps consumers make online purchasing decisions, which we now know as e- commerce. Indonesia is a country with high levels of adoption e-commerce the highest in the world, as many as 90% of internet users aged 16-64 years in Indonesia have purchased products and services online. Shopee becomes e- commerce which is popular in Indonesia, in order to continue to compete in the industry e-commerce Efforts are needed to improve purchasing decisions. This research aims to determine the effect of ease of service and consumer satisfaction on purchasing decisions e-commerce Shopee. This research uses quantitative methods with multiple linear regression analysis techniques using SPSS 26. The data used is data obtained through questionnaires filled out by students of the Faculty of Islamic Economics and Business, Syekh Nurjati State Islamic Institute, Cirebon. This data uses techniques non probability sampling. Method Non Probability Sampling which is used is Sampling Purposive. The research results show that ease of service has a significant effect on purchasing decisions ate-commerce Shopee is proven by a significance value of 0.019 <0.05 and a t valuecount amounting to 2.391 > 1.66071 (ttable). The purchase decision has a significant influence on the purchase decision one-commerce Shopee is proven by a significance value of 0.005 < 0.5 and a t valuecount amounting to 2.864 > 1.66071 (ttable). Based on the results of the F test (simultaneous), ease of service and consumer satisfaction together have a significant effect on purchasing decisionse-commerce Shopee is proven by a significance value of 0.00 < 0.05 and an F valuecount amounting to 70.264 > 2.70 (Ftable) Keywords: Ease of Service, Customer Satisfaction, Purchasing Decisions

[error in script]

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Syariah dan Ekonomi Islam
Depositing User:	rosyidah rosyidah rosyidah
Date Deposited:	01 Aug 2024 02:30
Last Modified:	01 Aug 2024 02:30
URI:	http://repository.syekhnurjati.ac.id/id/eprint/13788

Actions (login required)

View Item