Siti Khoiriah Mus, and Alvien Septian Haerisma, and Nur Eka Setiowati, (2025) IMPLEMENTASI PELAYANAN ONLINE MELALUI MUAMALAT DIN (DIGITAL ISLAMIC NETWORK) DALAM RANGKA MENINGKATKAN LOYALITAS NASABAH PADA BANK MUAMALAT KC SUMBER. Al Fiddhoh: Journal of Banking, Insurance, and Finance, 6 (1). pp. 76-85. ISSN 2808-7690
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Abstract
Bank Muamalat KC Sumber in increasing customer loyalty through the implementation of Muamalat DIN online services faces challenges that come from external factors, namely from the side of customers who experience the Muamalat DIN application blocked due to incorrect password, PIN or TIN. Customers also often change cellphone numbers so that the Muamalat DIN application cannot be used because the data does not match the system at the Bank. The purpose of this research is to analyze in depth the implementation of online services through Muamalat DIN, this research also identifies inhibiting factors in the implementation of online services both from a technical perspective and from customer perceptions. In addition, this research also focuses on online service development strategies undertaken by Bank Muamalat KC Sumber in order to increase customer loyalty.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Online banking services, Muamalat DIN, Customer Loyalty |
| Divisions: | Fakultas Syariah dan Ekonomi Islam |
| Depositing User: | H. Tohirin S.Ag |
| Date Deposited: | 09 Sep 2026 01:54 |
| Last Modified: | 09 Sep 2026 01:54 |
| URI: | http://repository.syekhnurjati.ac.id/id/eprint/19710 |
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