Lu'ay Salman Salsabillah, (2025) Analisis Peran Sektor Pt Kereta Api Indonesia Daerah Operasional 3 Melalui Dana Corporate Social Responsibility Dalam Mendukung Kesejahteraan Masyarakat Kota Cirebon. Bachelor thesis, S1-Ekonomi Syariah UIN SSC.
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Abstract
Corporate Social Responsibility (CSR) is the embodiment of a company's social responsibility towards society and the environment. However, the implementation of CSR programs in various companies still faces several challenges, such as unequal distribution of aid, the perception that CSR is a burden rather than a long-term investment, and delays in fund disbursement that can affect the financial stability of the company. Among the various companies in the city of Cirebon, PT Kereta Api Indonesia (Persero) stands out as one of the companies that actively implements CSR programs. This research aims to determine the extent of the implementation strategy of the Corporate Social Responsibility (CSR) program run by PT. Kereta Api Indonesia Daerah Operasional 3 in Cirebon City and to evaluate its role and impact on the improvement of the local community's welfare in sustainable development in the region. This research uses a Descriptive Qualitative approach methodology, where data collection is conducted through Interviews, Observation, and Documentation. The results of this study: The advantages of the Corporate Social Responsibility (CSR) program of PT. Kereta Api Indonesia Operational Area III Cirebon City (3CN) are that it can encourage local economic growth and strengthen the reputation of companies that care about the community and regional development. And based on the SWOT analysis, the results experienced aggressive growth (growth oriented strategy) with the IFAS and EFAS Matrix getting the results of its internal factors including strengths with a total of 3.75 and weaknesses with a total of 3.36. While for the external factors, namely opportunities with a total of 3.70 and threats with a total of 2.70. So that the total internal and external factors are 13.22 Keywords: Role of Companies, Corporate Social Responsibility, Community Welfare
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Syariah dan Ekonomi Islam |
| Depositing User: | rosyidah rosyidah rosyidah |
| Date Deposited: | 22 Jul 2025 06:57 |
| Last Modified: | 22 Jul 2025 06:57 |
| URI: | http://repository.syekhnurjati.ac.id/id/eprint/15466 |
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