MAESAROH, (2024) pengaruh reputasi bank dan religiusitas terhadap tingkat kepercayaan nasabah dalam menabung di bank syariah Indonesia (Studi Kasus Mahasiswa IAIN Syekh Nurjati Cirebon), Pembimbing Ibu Hj Nining Wahyuningsih, SE,M.M dan Dr.Layaman, SE,M.Si. Bachelor thesis, S1-Perbankan Syariah.
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Abstract
In 2021the government established Bank Syariah Indonesia (BSI) with the official license of the financial services authority (OJK). Islamic banks have developed very rapidly with only 2 years since its establishment, BSI tends to experience development dynamics, this is due to the inconsistent public trust in choosing Bank Syariah Indonesia (BSI) as a place of transaction, saving and using BSI services and products. To foster this trust, of course, has several factors, where in this study researchers only looked at aspects of reputation and religiosity. Therefore, this study aims to determine the partial and simultaneous effect of reputation and religiosity variables together on the trust of students to become customers at Bank Syariah Indonesia. The method used by researchers is quantitative, with a total of 100respondents from an unknown population. The data analysis technique used is the research instrument test, classical assumption test, linearity test, multiple linear regression test, hypothesis testing and determination coefficient test, the data processing process uses the SPSS version. 23application. The results of the research (T test) have a positive and significant influence between reputation and Bank Syariah Indonesia (BSI) customer trust, and have a positive and significant influence between religiosity and Bank Syariah Indonesia (BSI) customer trust. from the results of the simultaneous test (F test) the reputation and religiosity variables together have a significant effect on Bank Syariah Indonesia (BSI) customers. Then the test of the coefficient of determination (R2) obtained the percentage of the influence of reputation and religiosity of 0.226 which means that the independent variable can explain the dependent variable by 22.6% while the remaining 77.4% is influenced by other variables not examined in this study. Kata kunci: Reputasi, Religiusitas, Kepercayaan, Bank Syariah Indonesia
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Syariah dan Ekonomi Islam > Perbankan Syariah |
| Depositing User: | rosyidah rosyidah rosyidah |
| Date Deposited: | 17 Jul 2024 06:39 |
| Last Modified: | 17 Jul 2024 06:39 |
| URI: | http://repository.syekhnurjati.ac.id/id/eprint/13567 |
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